“A Mirror for Men?” Idealised Depictions of White Men and Gay Men in Japanese Women’s Media

Abstract

This paper argues that Japanese women's media which portray images of foreign (nearly always white) men and Japanese gay men as objects of desire and fascination for Japanese women function as rhetorical mirrors whose real intent is to reflect back the supposed deficiencies of 'traditional' Japanese men. The paper concludes that women's media are being used as a vehicle for anti-male rhetoric, a channel for an indirect discourse of complaint whose main purpose is to critique the perceived shortcomings of ordinary Japanese men.