Selling the Suburbs: Nature, Landscape, Adverts, Community
Abstract
This essay discusses how the real-and-imagined spaces of ‘nature’ are used to promote the burgeoning master planned communities or enclave estates. On one hand it focuses on the actual sites of the estates and discusses how nature, as a construct, plays a prominent role in presenting the estate as a place of ‘wholesome community values’. It then goes on to discuss how ‘nature’ as a concept is used in various advertisements to promote these community values as a sales tool.
Keywords
community, enclave estates, firstspace and secondspace, imagineering, nature
Author Biography
Dennis Wood
Dennis Wood is a lecturer in media and cultural studies in the School of Communications and Multimedia at Edith Cowan University, Perth, Western Australia. His principle interest of research is the real-and-imagined spaces of community. He is currently engaged with two projects: communication and diasporic communities and the sites/sights of public mourning.